https://www.ronaldgillespie.com/evh daily 0.75 2022-07-20 https://images.squarespace-cdn.com/content/v1/61fd6fff3ba2be42e0333f4f/29e65812-431f-4536-ae1b-317395c6503a/EVH_Brand_Campaign_Concept_Break_the_Rules.jpg EVH Concept two reimagines/rewinds the red, white, and black stripes back to a simple bauhaus style grid, mimicking the amp head+cabinet stack, and features a backyard natural light photography setting—where young bands start out playing at house party gigs—to call on and inspire a new younger customer to break the rules like Eddie Van Halen did back in 1979. https://images.squarespace-cdn.com/content/v1/61fd6fff3ba2be42e0333f4f/56e12c03-4a9f-4ca3-87f7-303920bacce2/EVH_Brand_Campaign_Concept_Iconic.jpg EVH Concept one is all about heavy metal deep blacks and silver, bold scaled type product naming—with product/gear showcased cutting through graphically, representing unique tone cutting through in a sound mix—and black & white artist photography. https://images.squarespace-cdn.com/content/v1/61fd6fff3ba2be42e0333f4f/f81a08b5-c881-414e-9448-4c1fceaaefb4/EVH_Brand_Campaign_Concept_Stack.jpg EVH Concept three is inspired by the community of devoted Eddie Van Halen fans, recreating/matching Eddie’s Frankenstrat paint scheme using painter’s tape. https://www.ronaldgillespie.com/fender-75-timeline daily 0.75 2022-07-20 https://images.squarespace-cdn.com/content/v1/61fd6fff3ba2be42e0333f4f/04a0d603-34d0-48ac-adc4-d18080920a11/Fender_75th_Timeline_Final.jpg Fender 75 Timeline Brand timeline poster design for Fender’s 75th Anniversary. Celebrating their growth becoming one of the most influential music brands in the world. https://www.ronaldgillespie.com/fender-email daily 0.75 2022-08-10 https://images.squarespace-cdn.com/content/v1/61fd6fff3ba2be42e0333f4f/639d43f3-30b3-48d8-ab97-1161263d4fc0/FenderCoreEmailStyleGuide1.png Fender Email https://images.squarespace-cdn.com/content/v1/61fd6fff3ba2be42e0333f4f/853473eb-2e03-4407-8cfe-76af03385b6d/FenderCoreEmailStyleGuide2.png Fender Email https://images.squarespace-cdn.com/content/v1/61fd6fff3ba2be42e0333f4f/857092e0-77ff-4cd0-8147-c62ca3a73a7c/FenderCoreEmailStyleGuide3.png Fender Email https://images.squarespace-cdn.com/content/v1/61fd6fff3ba2be42e0333f4f/6f2411dd-ae96-4c57-a366-912450decc1e/FenderCoreEmailStyleGuide4.png Fender Email https://images.squarespace-cdn.com/content/v1/61fd6fff3ba2be42e0333f4f/3ee72954-08e2-4663-82f4-051635fc863e/FenderCoreEmailStyleGuide5.png Fender Email https://images.squarespace-cdn.com/content/v1/61fd6fff3ba2be42e0333f4f/9526faae-fb19-43d7-b973-342858c2fbf6/FenderCoreEmailStyleGuide6.png Fender Email https://www.ronaldgillespie.com/fender-play daily 0.75 2025-01-28 https://images.squarespace-cdn.com/content/v1/61fd6fff3ba2be42e0333f4f/1659212117887-9SEJSFB4PEIDKVXCA49U/FENDER_PLAY_JOEY_ZAPALAC_1946LR.jpg Fender Play https://images.squarespace-cdn.com/content/v1/61fd6fff3ba2be42e0333f4f/1659212160225-IUKYU2MZBR87GGTSXYO2/FENDER_PLAY_GABI_ZAPALAC_1259LR.jpg Fender Play https://images.squarespace-cdn.com/content/v1/61fd6fff3ba2be42e0333f4f/1659212325362-HNLT7LRGY8A6GYQ538A1/FENDER_PLAY_NOLAN_ZAPALAC_1090LR.jpg Fender Play https://images.squarespace-cdn.com/content/v1/61fd6fff3ba2be42e0333f4f/1659212377001-PQA2NNV9Q3ZNWMJ3SNL9/FENDER_PLAY_GABI_ZAPALAC_1318LR+copy.jpg Fender Play https://images.squarespace-cdn.com/content/v1/61fd6fff3ba2be42e0333f4f/1659212467090-26F3C50WHBTAUWTIW4P4/FENDER_PLAY_JOEY_ZAPALAC_1811LR%2Bcopy.jpg Fender Play 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https://images.squarespace-cdn.com/content/v1/61fd6fff3ba2be42e0333f4f/afd2cc99-e4fe-4085-8eff-c909948df1ae/Fender+Play+Mobile+Sample+Posts.png Fender Play https://images.squarespace-cdn.com/content/v1/61fd6fff3ba2be42e0333f4f/4ad82f3b-c1c1-4750-aaeb-0a6d29a60303/Fender_Play_Slide_Deck.png Fender Play https://images.squarespace-cdn.com/content/v1/61fd6fff3ba2be42e0333f4f/d71ddfb3-64cf-4f8d-9b70-af780c67ca4e/Fender+Play+Retail.png Fender Play https://www.ronaldgillespie.com/fender-play-copy daily 0.75 2022-07-30 https://images.squarespace-cdn.com/content/v1/61fd6fff3ba2be42e0333f4f/1659212117887-9SEJSFB4PEIDKVXCA49U/FENDER_PLAY_JOEY_ZAPALAC_1946LR.jpg Fender Play (Copy) https://images.squarespace-cdn.com/content/v1/61fd6fff3ba2be42e0333f4f/1659212160225-IUKYU2MZBR87GGTSXYO2/FENDER_PLAY_GABI_ZAPALAC_1259LR.jpg Fender Play (Copy) https://images.squarespace-cdn.com/content/v1/61fd6fff3ba2be42e0333f4f/1659212325362-HNLT7LRGY8A6GYQ538A1/FENDER_PLAY_NOLAN_ZAPALAC_1090LR.jpg Fender Play (Copy) https://images.squarespace-cdn.com/content/v1/61fd6fff3ba2be42e0333f4f/1659212377001-PQA2NNV9Q3ZNWMJ3SNL9/FENDER_PLAY_GABI_ZAPALAC_1318LR+copy.jpg Fender Play (Copy) https://images.squarespace-cdn.com/content/v1/61fd6fff3ba2be42e0333f4f/1659212625720-CG8Z2DND4MU8Q8JGXNRX/FENDER_PLAY_NOLAN_ZAPALAC_1094LR.jpg Fender Play (Copy) https://images.squarespace-cdn.com/content/v1/61fd6fff3ba2be42e0333f4f/1659212467090-26F3C50WHBTAUWTIW4P4/FENDER_PLAY_JOEY_ZAPALAC_1811LR%2Bcopy.jpg Fender Play (Copy) https://images.squarespace-cdn.com/content/v1/61fd6fff3ba2be42e0333f4f/1659212525442-YROEO24AY96LEEY9GM6D/FENDER_PLAY_NOLAN_ZAPALAC_1025LR.jpg Fender Play (Copy) https://images.squarespace-cdn.com/content/v1/61fd6fff3ba2be42e0333f4f/1659212707791-KTDDD91ONEBK970XSTGD/FENDER_PLAY_JOEY_ZAPALAC_1822LR.jpg Fender Play (Copy) https://images.squarespace-cdn.com/content/v1/61fd6fff3ba2be42e0333f4f/1659212752785-NIWYA2PSVT2IB2V4B37N/FENDER_PLAY_SAYLA_ZAPALAC_0432LR.jpg Fender Play (Copy) https://images.squarespace-cdn.com/content/v1/61fd6fff3ba2be42e0333f4f/1659213021222-BVPPFGBENJ03ZT98L4JH/FENDER_PLAY_GABI_ZAPALAC_1452LR-SQ.jpg Fender Play (Copy) https://images.squarespace-cdn.com/content/v1/61fd6fff3ba2be42e0333f4f/1659212794989-HCZ8VKOM8226B10WEHC2/FENDER_PLAY_SAYLA_ZAPALAC_0454LR.jpg Fender Play (Copy) https://images.squarespace-cdn.com/content/v1/61fd6fff3ba2be42e0333f4f/98ebfd78-a874-4697-a0c5-ad4f6f7ad205/Fender+Play+-+Carousel.png Fender Play (Copy) https://images.squarespace-cdn.com/content/v1/61fd6fff3ba2be42e0333f4f/39c75fed-766f-4d9b-8b2c-faf17d29ce70/Fender+Play+-+Digi+Ads.png Fender Play (Copy) https://images.squarespace-cdn.com/content/v1/61fd6fff3ba2be42e0333f4f/5b537308-541f-4146-ba40-4a968d1a6909/Fender+Play+-+Media.png Fender Play (Copy) https://images.squarespace-cdn.com/content/v1/61fd6fff3ba2be42e0333f4f/233d542a-8e68-481b-af66-11dc8431ca05/Fender+Play+-+Digi+Ad+R29+2.png Fender Play (Copy) https://images.squarespace-cdn.com/content/v1/61fd6fff3ba2be42e0333f4f/afd2cc99-e4fe-4085-8eff-c909948df1ae/Fender+Play+Mobile+Sample+Posts.png Fender Play (Copy) https://www.ronaldgillespie.com/analog-events-peacock daily 0.75 2022-08-10 https://images.squarespace-cdn.com/content/v1/61fd6fff3ba2be42e0333f4f/791f76af-2b10-4e97-a3a3-a3b24c96ecc3/TheResort.png Analog Events Peacock https://images.squarespace-cdn.com/content/v1/61fd6fff3ba2be42e0333f4f/3c85314e-b22d-48b8-a0b1-7dbe13462975/RutherfordFalls.png Analog Events Peacock https://images.squarespace-cdn.com/content/v1/61fd6fff3ba2be42e0333f4f/7b647718-3eb1-47d0-a39e-0276f43bef8f/Angelyne.png Analog Events Peacock https://images.squarespace-cdn.com/content/v1/61fd6fff3ba2be42e0333f4f/1c81fcc2-d44e-4024-9275-fe1318b78dff/Girls5Eva.png Analog Events Peacock https://www.ronaldgillespie.com/rei-spring-fitness daily 0.75 2022-08-10 https://images.squarespace-cdn.com/content/v1/61fd6fff3ba2be42e0333f4f/b878109e-666e-4705-8e40-57189dad0129/REISpringFitness1.png REI Spring Fitness https://images.squarespace-cdn.com/content/v1/61fd6fff3ba2be42e0333f4f/04455d63-2588-4052-9446-820f8256d6a7/REISpringFitness2.png REI Spring Fitness https://images.squarespace-cdn.com/content/v1/61fd6fff3ba2be42e0333f4f/f7974296-c5f0-4922-813e-c9d5c2e78972/REISpringFitness5.png REI Spring Fitness https://images.squarespace-cdn.com/content/v1/61fd6fff3ba2be42e0333f4f/1432e051-f8de-4c57-8c04-d5d35196127f/REISpringFitness4.png REI Spring Fitness https://images.squarespace-cdn.com/content/v1/61fd6fff3ba2be42e0333f4f/b2cb9768-ec51-4d44-877a-1b7cd4145393/REISpringFitness3.png REI Spring Fitness https://images.squarespace-cdn.com/content/v1/61fd6fff3ba2be42e0333f4f/4d208d99-e01b-463a-ac92-62da9d0edccb/REISpringFitness6.png REI Spring Fitness https://www.ronaldgillespie.com/home daily 1.0 2026-04-14 https://images.squarespace-cdn.com/content/v1/61fd6fff3ba2be42e0333f4f/f41ebee7-4746-4304-a494-b80c608a7a40/Ronald_Gillespie_Logo_300x300-2.png https://images.squarespace-cdn.com/content/v1/61fd6fff3ba2be42e0333f4f/586eca0e-3286-446b-92f3-3623c5eb2a8b/Fender_Play_Family.jpg Home Brand Design, Visual Design, Campaign Direction, Photography Art Direction, Key Art for the launch of Fender Play in July 2017. A first of its kind video-based learning platform for desktop and mobile, innovating the guitar education landscape. Fender Play is designed to change the way beginning players learn how to play guitar through hundreds of easy-to-follow, instructor-guided video lessons utilizing a song-driven, personalized learning path that enables even brand-new players to master chords and riffs in minutes. Fender Play directly inspired the creation of the Fender Play Foundation as a way to expand music education access beyond individual users and into underserved communities. Fender Play was recognized for multiple awards: 2019 EdTech Digest Awards "Best Arts, Music, or Creative Solution." Winner “Education Campaign, Campaigns by Industry” Ragan’s PR Daily Awards 2017. https://images.squarespace-cdn.com/content/v1/61fd6fff3ba2be42e0333f4f/eda4abee-c32e-403c-a42c-064eaf72efa7/DH_NewDir_Hero_1080.jpg Home Leadership of brand and product design initiatives, driving/guiding work, and empowering a talented global team of design managers and designers. Brand principles, design thinking, innovation and advocacy. https://images.squarespace-cdn.com/content/v1/61fd6fff3ba2be42e0333f4f/77bdb4c8-ad00-4432-9eac-cd352bcefd12/DH.Design2.0_1080.jpg Home Creative Director of the DH Brand Guidelines and the DH Design System, .design, created, managed, and maintained by the design team, becoming a product and a practice across the DH organization. https://images.squarespace-cdn.com/content/v1/61fd6fff3ba2be42e0333f4f/5d58ee07-93ba-46f7-a385-a97a76cb82fb/DH_AI-Image-Library_Hero_1080.jpg Home Creative Director of the AI Image & Video Asset Library and Style Guide for DH in the age of AI. The library and style guide contains rules and recipes on how the global team of designers can generate and create unique collaged, composite assets that are brand right and ownable, without the AI slop. https://images.squarespace-cdn.com/content/v1/61fd6fff3ba2be42e0333f4f/ea78bb35-f216-4907-8812-9de97b20706a/Fender_Core_Email_StyleGuide_Design_Examples.jpg Home Brand Email Style Guide, hierarchy, messaging, and design templates across product and lifestyle categories, artist content, Custom Shop, Mod-Shop, and promotions. https://images.squarespace-cdn.com/content/v1/61fd6fff3ba2be42e0333f4f/bc9e2586-e326-4d92-b85b-0411f7dddc92/FWBC_Slide_Example.jpg Home Graphic Design, renderings for FWBC and 805 Beer Trimester Campaigns. https://images.squarespace-cdn.com/content/v1/61fd6fff3ba2be42e0333f4f/f61849d0-f8ed-4d32-8fd4-862cbe9ce7eb/Peacock_TheResort_Digital_Invite_V3b_R2.jpg Home Graphic Design for Peacock season premiere events. https://images.squarespace-cdn.com/content/v1/61fd6fff3ba2be42e0333f4f/29e65812-431f-4536-ae1b-317395c6503a/EVH_Brand_Campaign_Concept_Break_the_Rules.jpg Home Created multiple brand campaign concepts that could be applied to all EVH product categories and artist content. https://images.squarespace-cdn.com/content/v1/61fd6fff3ba2be42e0333f4f/7c44b9ca-0f64-473c-a7aa-e47b9af7db25/Fender-Video-Productions.jpg Home Productions Team, Video Art Direction, Graphics, Overlays, and Motion Graphics templates for the Fender demo studio video productions. Supporting Fender’s YouTube channel growth to 3.5M subscribers. https://images.squarespace-cdn.com/content/v1/61fd6fff3ba2be42e0333f4f/04a0d603-34d0-48ac-adc4-d18080920a11/Fender_75th_Timeline_Final.jpg Home Brand timeline poster design for Fender’s 75th Anniversary. Celebrating Fender’s growth becoming one of the most influential music brands in the world. https://images.squarespace-cdn.com/content/v1/61fd6fff3ba2be42e0333f4f/c80a002b-89d8-439a-9564-b0654689bd54/Gillespie-BH-Portfolio-Grid-1200px.jpg Home Brand Strategy / Brand Book Design for Blue Heron. The Vegas Modern™ 001 property sold for a record-breaking deal in 2021. https://images.squarespace-cdn.com/content/v1/61fd6fff3ba2be42e0333f4f/6c01dd19-0785-4cc3-80b0-041f3ccb97ec/REI_Spring_Fitness_Campaign_FullExample.jpg Home In-house Campaign Creative Lead for REI Fitness, which highlighted six individual cross-training stories of outdoor athletes/enthusiasts training to go further in their favorite outdoor sports: snowboarding, skiing, climbing, mountain biking, cycling, and hiking. https://images.squarespace-cdn.com/content/v1/61fd6fff3ba2be42e0333f4f/f14fc267-afed-4dbb-85f3-e21c0a9b1c01/EVRGRN_Example.jpg Home Brand and Campaign Creative Direction for the launch of EVRGRN, an REI Private Brand, in 2014 with a promise that reconnecting is better outside. The look and feel had both a lighthearted vibe and a whimsical charm with illustration and on-location photography in Los Angeles and the Los Angeles Mountains. https://images.squarespace-cdn.com/content/v1/61fd6fff3ba2be42e0333f4f/23b7c974-f40b-4f45-a2ce-6c8261de48da/Native_Shoes_Example.jpg Home Graphic Design for print catalogs, email design, and retail design. https://images.squarespace-cdn.com/content/v1/61fd6fff3ba2be42e0333f4f/d0f04fea-f031-4beb-ab21-7d2637860477/K-Swiss_Reset_2011.jpg Home SS2011, FW2011, SS2012 Art Direction, Graphic Design, Photography Art Direction, Model selection, Shoot and Production Team Lead. https://images.squarespace-cdn.com/content/v1/61fd6fff3ba2be42e0333f4f/522ec5e5-8fa0-4204-b6f7-6444d93ba3b7/DC+Shoes+Visual+Design+2001-2.png Home https://images.squarespace-cdn.com/content/v1/61fd6fff3ba2be42e0333f4f/eea8a4d6-b022-428c-8dc4-02691ac03f55/Fender-Logo-888-2x.jpg Home https://images.squarespace-cdn.com/content/v1/61fd6fff3ba2be42e0333f4f/29ddc7bb-8424-4b7d-8d7a-f2e3331d147d/Peacock-Logo-888-2x.jpg Home https://images.squarespace-cdn.com/content/v1/61fd6fff3ba2be42e0333f4f/7945b89e-b6b4-4c7c-ae7e-fdcab43ed6ac/EVH-Logo-888-2x.jpg Home https://images.squarespace-cdn.com/content/v1/61fd6fff3ba2be42e0333f4f/36f79f3c-b708-4f89-842e-1491db1e5fb0/FWBC-Logo-888-2x.jpg Home https://images.squarespace-cdn.com/content/v1/61fd6fff3ba2be42e0333f4f/5c8b8a1c-b4d9-4f79-8395-decc0276241c/HBOmax-Logo-888-2x.jpg Home https://images.squarespace-cdn.com/content/v1/61fd6fff3ba2be42e0333f4f/a39d48c2-9740-4f94-a48b-d7c3a1e6900f/Blue-Heron-Logo-888-2x.jpg Home https://images.squarespace-cdn.com/content/v1/61fd6fff3ba2be42e0333f4f/2930fd37-20ef-4862-a2e8-a7c07196cae1/REI-Logo-888-2x.jpg Home https://images.squarespace-cdn.com/content/v1/61fd6fff3ba2be42e0333f4f/d10cf600-380e-4b8a-b52b-fdee2b388398/Native-Logo-888-2x.jpg Home https://images.squarespace-cdn.com/content/v1/61fd6fff3ba2be42e0333f4f/dfdcfb74-110a-4f8f-9cee-5cd2f2f40f11/Jockey-Logo-888-2x.jpg Home https://images.squarespace-cdn.com/content/v1/61fd6fff3ba2be42e0333f4f/bae5ad6b-b87d-4c6b-8185-a6a82877d4dc/Form-Logo-888-2x.jpg Home https://images.squarespace-cdn.com/content/v1/61fd6fff3ba2be42e0333f4f/5120c3c5-3283-43f8-9f3d-d57a38580674/Kswiss-Logo-888-2x.jpg Home https://images.squarespace-cdn.com/content/v1/61fd6fff3ba2be42e0333f4f/cb2bc6a3-c1dd-4235-9aa2-14b288706ebe/DC-Logo-888-2x.jpg Home